Who sells directly to a consumer?

Who sells directly to a consumer? Correct Answer Retailers

The correct answer is Retailers.

Key Points

• A supply chain typically features various middlemen between the manufacturer and the consumer.
  • The most common in the supply chain are distributors, wholesalers, and retailers. 
• A middleman plays the role of an intermediary in a distribution or transaction chain that facilitates interaction between the involved parties.
  • They enable manufacturers to concentrate on the primary function of production by handling the ancillary functions of warehousing, distribution, advertising, insurance, etc.
• A distributor works closely with a manufacturer in order to sell more goods and gain better visibility on these goods. They sell the products to wholesalers and sometimes directly to retailers when requested.
• Wholesalers: They are the people who buy in bulk from the producers or distributors and sell in small quantities to the retailers.
• Retailers: They are the people who buy in small quantities from the wholesalers and sell to the ultimate consumers.