Identity the correct set of terminology used in advertising and branding.

Identity the correct set of terminology used in advertising and branding. Correct Answer Umbrella brand, Logo, Identified sponsor, Online advertising

Bissoy MCQ

Related Questions

Which of the following is correct?
1. Advertising is a recurring process.
2. Advertising stimulates the consumers to buy the product.
3. Advertising is expensive in most cases
Select the correct answer:
Consider the following statements given below and select the correct answer.
1. Advertising research is a specialised form of marking research conducted to improve the efficiency of advertising.
2. The purpose of advertising research is either to establish a brand image or to improve one.
Arrange the following in correct chronological order.
1. Setting an advertising budget
2. Development of advertising objectives
3. Fixing advertising objectives
4. Determining the target market
Directions : Each of the following question consists of a statement followed by two arguments I and II. You have to decide which of the arguments is a STRONG arguments and which is a WEAK Argument.

Statement : Should there be a ban on product advertising?

Arguments :
I. No. It is an age of advertising. Unless your advertisement is better than your other competitors, the product will not be sold.
II. Yes. The money spent on advertising is very huge and it inflates the cost of the product.
Pioneer advertising, consumer advertising and product advertising are
In the following question, two statements are given each followed by two conclusions I and II. You have to consider the statements to be true even ifthey seem to be at variance from commonly known facts. You have to decide which of the given conclusions, if any, follows from the given statements. Statements:
(I) Empty set is a subset of any set.
(II) A set is a subset of power set. Conclusion:
(I) Empty set is a power set.
(II) A set is a subset of power set.
Which of the following is helpful in deciding advertising budget?
1. Stage in the Product Life Cycle
2. Market share and consumer base
3. Competition in the market
4. Advertising frequency
5. Product sustainability
Select the correct answer:
Which of the following statements are correct for the Advertising Standards Council of India (ASCI).
1. It was established in 1980
2. Its comprehensive goal is to accelerate the growth rate of market.
3. It is committed to honest advertising
4. It has its own independent secretariat of 5 members headed by a Secretary General.
The cost of setting up a magazine is Rs. 2800. The cost of paper and ink etc is Rs. 80 per 100 copies and printing cost is Rs. 160 per 100 copies. In last month 2000 copies were printed but only 1500 copies could be sold at Rs. 5 each. Total 25% profit on the sale price was realized. There is one more resource of income from magazine which is advertising. What sum of money obtained from the advertising in magazine?
Calculate the advertising elasticity of sales if 'A' denotes advertising expenditure and 'S' denotes sales
S1 = Rs. 40,000       A1 = Rs. 200
S1 = Rs. 50,000       A1 = Rs. 190