Advertising And Marketing Communication MCQ

Test your knowledge with important Advertising And Marketing Communication MCQ and their applications. These MCQs are beneficial for competitive exams too. Explore 30+ more Advertising And Marketing Communication MCQs on Bissoy. Bissoy App

• Shailaja thinks that a sofa set would cost Rs. 20,100. To her delight, he finds that the price of the sofa set in the retail showroom is Rs. 20,000. This is a strategy of
  ক

  going rate pricing

  খ

  perceived value pricing

  গ

  target profit pricing

  ঘ

  cost plus pricing
• Which of the following strategy gives the benefit of premium pricing?
  ক

  Umbrella strategy

  খ

  Line brand strategy

  গ

  Product brand strategy

  ঘ

  Branding strategy
• Arrange the following norms that a client should follow for a healthy agency-client relationship in correct chronological order.<br>1. Note unnecessarily bargain for the fees charged.<br>2. Note change the agency just for the sake of change.<br>3. Provide all possible information about the product.<br>4. Give sufficient time to the agency to develop a good advertising campaign.
  ক

  1, 2, 3, 4

  খ

  4, 3, 2, 1

  গ

  2, 4, 1, 3

  ঘ

  3, 1, 4, 2
• The Hutchins Commission on freedom of the press was established by
  ক

  Hensy Luce

  খ

  Robert Hutchins

  গ

  John Messill

  ঘ

  None of the.above
• When only computer data can be ex-changed among multiple location is called
  ক

  audio conferencing

  খ

  computer conferencing

  গ

  video-graphic conference

  ঘ

  video conferencing
• Identity the correct set of terminology used in advertising and branding.
  ক

  Umbrella brand, Logo, Identified sponsor, Online advertising

  খ

  Umbrella brand, Concept, Identified sponsor, Logo

  গ

  Logo, Definition, Online advertising, Concept

  ঘ

  Concept, Definition, Logo, Identified sponsor
• Which of the following has named its motels on highway using the names of birds such as Parakeet, Skylark and Red Bishop?
  ক

  Delhi Tourism Corporation

  খ

  Haryana Tourism Corporation

  গ

  Punjab Tourism Corporation

  ঘ

  Himachal Tourism Corporation
• From the perspective of sales, advertisements are required for
  ক

  profit

  খ

  loss

  গ

  increasing sales

  ঘ

  decreasing sales
• AP (Associated Press) is the news agency of which country?
  ক

  France

  খ

  USA

  গ

  Britain

  ঘ

  Japan
• To work closely with the copy writers for developing the visual messages' is the function of
  ক

  Media Department

  খ

  Production Department

  গ

  Art Department

  ঘ

  Research Department
• What is that one thing which is both an art and a profession which reports events and opinion and seeks to interpool and mould them for the benefit of the educated public.
  ক

  Journalism

  খ

  Advocacy

  গ

  Sociology

  ঘ

  Anthropology
• A fussy passenger aboard an aircraft demand beer even after the dinner is over. The airhostess should
  ক

  shop him

  খ

  tell him politely that stocks of beer have run out

  গ

  give him one can of beer and state, "No more beer, please"

  ঘ

  give him one can of beer and state, "Sir, the in flight kitchen would be closed now. Thank you!"
• Marketing is the creation of standards of living. That is because
  ক

  marketers force consumers to buy new products/services

  খ

  sellers do not persuade the customers to buy their products but customers themselves beat their paths to the offices/showrooms of sellers

  গ

  customers are motivated to work hard and buy new products and services and in so doing, they increase the pace of economic growth of their city, region, or country

  ঘ

  the government does not impose any restrictions on marketers due to the presence of a free market system and so, the standards of living of the masses improve
• A skeptic buyer is one who
  ক

  makes impulsive purchases

  খ

  carefully weighs the cost and pros and cons of the pruduct being offered

  গ

  has a negative image about the seller

  ঘ

  is keen to return the product if it does not work properly
• Some consumers are laggards; they buy the product when everyone else has purchases it. How can we motivate them to buy the product?
  ক

  Come on! You are the pioneers

  খ

  Everyone has bought it, why don't you?

  গ

  You are prudent enough to judge and make rational, cool decisions

  ঘ

  You should give us an opportunity to serve you!
• Marketing and advertising have a . . . . . . . . relation.
  ক

  interlinked

  খ

  adverse

  গ

  immediate

  ঘ

  none of these
• Match the following terms with their descriptions.<br>
  ক

  <table class="table-style-1"> <tr> <td><strong>List-I (Terms)</strong></td> <td><strong>List-II (Descriptions)</strong></td> </tr> <tr> <td>a. Creativity</td> <td>1. Plays a major role in creating beautiful, attractive and eye-catching advertisements.</td> </tr> <tr> <td>b. Language</td> <td>2. One of the most important intertextualities which are displayed in advertisement</td> </tr> <tr> <td>c. Translation</td> <td>3. The soul of advertising and branding</td> </tr> <tr> <td>d. Beautification of language</td> <td>4. The art of rendering another and easy to understand form of deception</td> </tr></table> a-1, b-2, c-3, d-4

  খ

  a-4, b-3, c-2, d-1

  গ

  a-2, b-4, c-1, d-3

  ঘ

  a-3, b-1, c-4, d-2
• What was the recommendation of the Film Enquiry Committe in 1951?
  ক

  Creation of film finance corporation

  খ

  A film institute for training

  গ

  Film export corporation

  ঘ

  All the above
• Which of the following is not a Enel of the IMC?
  ক

  Ensure that you have a brand book

  খ

  Share act work with other units

  গ

  Think about your product first and not about your markets

  ঘ

  Start with a zero budget
• Second step of value based pricing is to
  ক

  determine incurred costs

  খ

  design product

  গ

  assess needs of customer

  ঘ

  set target price
• When the same brand name holds several products in different markets, it is known as the
  ক

  umbrella brand

  খ

  source brand

  গ

  multi-brand

  ঘ

  range brand
• Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of
  ক

  media strategy

  খ

  selecting media

  গ

  measuring communication

  ঘ

  none of the above
• Which is not the primary function of PR?
  ক

  Analysing the predicting issues and opportunities

  খ

  Advisory &amp; counselling role

  গ

  Information gathering and monitoring trends

  ঘ

  None of these
• Advertising agencies in general provide services like
  ক

  creative development

  খ

  promotional campaigns

  গ

  public relations

  ঘ

  all of the above
• Arrange the following in correct chronological order.<br>1. Setting an advertising budget<br>2. Development of advertising objectives<br>3. Fixing advertising objectives<br>4. Determining the target market
  ক

  1, 2, 3, 4

  খ

  4, 3, 2, 1

  গ

  2, 4, 1, 3

  ঘ

  3, 1, 4, 2
• Arrange the following activities related to creation of advertisement in correct chronological order.<br>1. Effective advertisement message<br>2. Layout<br>3. Drawing photographs<br>4. Copy writing
  ক

  1, 2, 3, 4

  খ

  4, 3, 2, 1

  গ

  2, 4, 1, 3

  ঘ

  3, 1, 4, 2
• During a lean period, a firm should
  ক

  increase the piece of its products

  খ

  decrease the piece of its products

  গ

  keep the place at the same level

  ঘ

  none of these
• Singha beer is packed in an aluminium can, which is a
  ক

  primary package

  খ

  secondary package

  গ

  taritary package

  ঘ

  label
• To guide their efforts the PR professionals should not<br>1. make a choice of tools<br>2. ensure receptivity<br>3. carelessly position his messages<br>4. communicate dishonestly.
  ক

  only 3

  খ

  both 3 and 4

  গ

  only 1 and 4

  ঘ

  none of these
• A marketing executive wants to clinch a deal. He visits the client's office but finds that the latter is too busy to talk. He should
  ক

  wait outside at the reception

  খ

  go back and come in the next day

  গ

  talk to the assistant/secretary of the client and get another appointment

  ঘ

  leave immediately because anger has taken the batter of him