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Statement I Direct marketing is a non-interactive marketing system.
Statement II Direct marketing uses one or more media to effect a measurable response or transaction at any location.

Statement I Direct marketing is a non-interactive marketing system.
Statement II Direct marketing uses one or more media to effect a measurable response or transaction at any location. Correct Answer Only Statement II is correct

Related Questions

In the following question, the 1st and the last part of the sentence/passage are numbered 1 and 6. The rest of the sentence/ passage is split into four parts and named P, Q, R and S. These four parts are not given in their proper order. Read the sentence/ passage and find out which of the four combinations is correct. 1. It is widely known that the use of social media affects mental health, but a new, three-year study has found that it is the lack of sleep from its use and the psychological distress caused by cyberbullying via the platforms that are the main reasons affecting one’s state of mind, more than use of the actual apps. P. Girls who were checking social media also reported to be less happy and more anxious; however, boys didn’t report the same feelings. Q. In girls, the researchers said, the negative effects were due to disrupted sleep, cyberbullying and to some extent, lack of exercise. R. Researchers found that girls and boys who checked social media sites more than thrice a day had poorer mental health and greater psychological distress. S. In boys, the same three factors — disrupted sleep, cyberbullying, lack of exercise — had an effect too, but it was much smaller. 6. Dr Dasha Nicholls, from Imperial College London, who was also involved in the study added, “It’s not the amount of social media, per se, it’s when it displaces real-life contact and activities. It’s about getting a balance.”
Study the following information carefully and answer the questions that follows. 5 persons Anil, Bhagat, Ishan, Deepak and Parmish use 5 different apps namely, WhatsApp, Instagram, Twitter, Facebook and LinkedIn. They all wear different brands of shoes namely, Adidas, Reebok, Nike, Puma and Vans. The person who wears Puma shoes does not uses Facebook. Parmish wear Nike shoes and uses LinkedIn app. Anil who wear Adidas shoes but neither uses Facebook nor Twitter. Ishan neither wear Vans nor Puma shoes but he uses Twitter app. The person who uses WhatsApp doesn’t wear Adidas shoes. Bhagat uses Facebook app. Deepak wear which shoes brand, and also determine who uses Instagram?
Consider the following statements:
1. The Supreme Court has original jurisdiction in any dispute between the Government of India and one or more States.
2. The Supreme Court has original jurisdiction in any dispute between the Government of India and any State or States on one side and one or more other State on the other.
3. The Supreme Court has original jurisdiction in any dispute between the Government of India and any corporation of Individual one side and one or more States on the other.
4. The Supreme Court has original jurisdiction in any dispute between two or more States.
Which of these statements are correct?
Passage: The phenomenal rise of social media (SM) platforms such as Facebook, Twitter and others is proving to be a double-edged sword in the functioning of democracies. On the one hand, it has democratized access to information. On the other hand, it has concentrated power over that information with a handful of private companies, their billionaire owners, and certain ideologically committed activist groups. Statements: (A) Social media allow the democratisation of information and broader communication. (B) Social media bypass traditional curators of information like Journalists and PIB. (C) Social media reduce the cost of creating and disseminating information. Question: Which of the above statements weakens the argument that social media is desirable?
The question below consists of a set of labelled sentences. These sentences, when properly sequenced form a coherent paragraph. Select the most logical order of sentences from among the options. P: The word ‘media’ is derived from the word medium, signifying mode or carrier. Q: Media is intended to reach and address a large target group or audience. R: In today’s world, media becomes as essential as our daily needs. S: The word was first used in respect of books and newspapers i.e. print media and with the advent of technology, media now encompasses television, movies, radio and internet.
The question below consists of a set of labelled sentences. These sentences, when properly sequenced form a coherent paragraph. Select the mostlogical order of sentences from among the options.
P: The word media is derived from the word medium, signifying mode or carrier.
Q: Media is intended to reach and address a large target group or audience.
R: In todays world, media becomes as essential as our daily needs.
S: The word was first used in respect of books and newspapers i.e. print media and with the advent of technology, media now encompasses television, movies, radio
and internet.
Below are given two sets, Set - I which gives modalities of operant conditioning and Set - II which provides the types of reinforcement, the types of responses (responses made or withheld) and the presence or absence of cue. Match the two sets and indicate your answer by choosing from the code : Set - I (Modalities of operant conditioning procedures) Set – II           (Conditions and contexts) (a) Reward training (i) Positive reinforcement, response made, with cue present (b) Escape training (ii) Positive reinforcement, response withheld with cue absent (c) Discriminated omission training   (iii) Positive reinforcement, response made with cue absent (d) Active avoidance   (iv) Negative reinforcement, response made with training (e) Punishment training (v) Positive reinforcement, response withheld with cue present   (vi) Negative reinforcement, response withheld with cue absent  
A witness may refresh his memory by referring to any writing made by:
1. Him at the time of the transaction.
2. Him soon afterwards that the court considers the transaction fresh in his memory.
3. Any person
4. Any other person present at the time of transaction.
Select the correct answer:
In a database system, unique timestamps are assigned to each transaction using Lamport’s logical clock. Let TS(T1) and TS(T2) be the timestamps of transactions T1 and T2 respectively. Besides, T1 holds a lock on the resource R, and T2 has requested a conflicting lock on the same resource R. The following algorithm is used to prevent deadlocks in the database system assuming that a killed transaction is restarted with the same timestamp. If TS(T2) < TS(T1) then T1 is killed else T2 waits. Assume any transaction that is not killed terminates eventually. Which of the following is TRUE about the database system that uses the above algorithm to prevent deadlocks?
Read the given information carefully and answer the questions related to it. The eight friends A, B, C, D, E, F, G and H are sitting in the center of a circle, (they do not have to be the same). i. The location of A is the third to the right of F, who is sitting on the left of the D on the second number. ii. C and H are sitting face to face with each other. iii. None of F and C are sitting next to B. iv. B is not sitting in between H and A. v. G is seated opposite A. If the location of E is replaced by B, the location of C is shifted from place of G and the location of A is mutual, then who will be the third position on the right of C?