Research has shown that customers are more likely to choose a self-service channel if they have ____________.
A
lower knowledge about a service
B
a preference for convenience
C
purchased the product before
D
a high need for personal interaction
Correct Answer: a preference for convenience
Research has shown that customers are more likely to choose a self-service channel if they have a preference for convenience. Self-service allows you to provide online support to your customers without requiring any interaction with a representative from your company.