Research has shown that customers are more likely to choose a self-service channel if they have ____________.

A lower knowledge about a service
B a preference for convenience
C purchased the product before
D a high need for personal interaction

Correct Answer: a preference for convenience

Research has shown that customers are more likely to choose a self-service channel if they have a preference for convenience. Self-service allows you to provide online support to your customers without requiring any interaction with a representative from your company.

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