the sketch of the BCG matrix, what is the label of the vertical axis?
A
Market growth rate
B
Business strength
C
Market share
D
Industry growth rate
Correct Answer: Industry growth rate
The sketch of the BCG matrix, Industry growth rate is the label of the vertical axis. BCG matrix (or growth-share matrix) is a corporate planning tool, which is used to portray firm’s brand portfolio or SBUs on a quadrant along relative market share axis (horizontal axis) and speed of market growth (vertical axis) axis.