the sketch of the BCG matrix, what is the label of the vertical axis?
the sketch of the BCG matrix, what is the label of the vertical axis? Correct Answer Industry growth rate
The sketch of the BCG matrix, Industry growth rate is the label of the vertical axis. BCG matrix (or growth-share matrix) is a corporate planning tool, which is used to portray firm’s brand portfolio or SBUs on a quadrant along relative market share axis (horizontal axis) and speed of market growth (vertical axis) axis.