the sketch of the BCG matrix, what is the label of the horizontal axis?
the sketch of the BCG matrix, what is the label of the horizontal axis? Correct Answer Market share
The sketch of the BCG matrix, Market share is the label of the horizontal axis. The Boston Consulting group's product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue or develop products.