What is the key variable in executing visionary strategy creation at the competitive strategy level?
A
Seizing the opportunities presented
B
Formalized planning
C
Innovation
D
Learning
Correct Answer: Innovation
Innovation is the key variable in executing visionary strategy creation at the competitive strategy level. Innovation involves deliberate application of information, imagination and initiative in deriving greater or different values from resources, and includes all processes by which new ideas are generated and converted into useful products.