The buying process starts when the buyer recognizes a _________.
A
Product
B
An advertisement for the product
C
A salesperson from a previous visit
D
Problem or need
Correct Answer: Problem or need
The buying process starts when the buyer recognizes a Problem or need. The consumer buying process is the steps a consumer takes in making a purchasing decision. The steps include recognition of needs and wants, information search, evaluation of choices, purchase, and post-purchase evaluation.