A company designs the product with little or no input from customers, the company is practicing which of the following concept?
A company designs the product with little or no input from customers, the company is practicing which of the following concept? Correct Answer Product concept
A company designs the product with little or no input from customers, the company is practicing Product concept. The idea of production concept – “Consumers will favor products that are available and highly affordable”. This concept is one of the oldest Marketing management orientations that guide sellers.