__________ is the physical surroundings or the physical facility where the service is produced, delivered and consumed.
A
Servicespace
B
Servicescape
C
Serviceplace
D
Servicescope
Correct Answer: Servicescape
Servicescape is the physical surroundings or the physical facility where the service is produced, delivered and consumed. Servicescape is a model developed by Booms and Bitner to emphasize the impact of the physical environment in which a service process takes place.