A company producing biscuits implemented TQM philosophy. It collected feedback data for the age group 50 to 60 years and determined the number of people using the company’s biscuits and how satisfied they were with the product. Where did the company go wrong in its analysis?
A company producing biscuits implemented TQM philosophy. It collected feedback data for the age group 50 to 60 years and determined the number of people using the company’s biscuits and how satisfied they were with the product. Where did the company go wrong in its analysis? Correct Answer It must take into consideration a larger age group
Incorrect measurements in the TQM approach can lead to data misinterpretation. The company must gauge the level of customer satisfaction for a larger age group, maybe 10-60. This will help the company in continuous improvement.