Given below are two statements : One is labelled as Assertion (A) and the other is labelled as Reason (R): Assertion (A) : Agenda building is a collective communication process in which media, government and the citizenry reciprocally influence one another. Reasons (R) : Agenda building presumes cognitive effects and inactive audience with less societal-level effects. In the light of the above statements, choose the most appropriate answer from the options given below:

Given below are two statements : One is labelled as Assertion (A) and the other is labelled as Reason (R): Assertion (A) : Agenda building is a collective communication process in which media, government and the citizenry reciprocally influence one another. Reasons (R) : Agenda building presumes cognitive effects and inactive audience with less societal-level effects. In the light of the above statements, choose the most appropriate answer from the options given below: Correct Answer (A) is true but (R) is false

Important Points

Assertion (A): Agenda building is a collective communication process in which media, government, and the citizenry reciprocally influence one another.

  • The "capacity of the news media to impact the relevance of items on the public agenda" is described by agenda-setting theory.
  • That is, if a news story is regularly covered, the audience will consider the subject to be more important. In actuality, the media only shows the public what it considers to be a significant issue.
  • The audience's ability to think for themselves will be taken away by print or televised news. Therefore, agenda building is a process of collective communication in which the media, government, and citizens all influence each other.

Hence this statement is correct.

Reasons (R): Agenda building presumes cognitive effects and inactive audiences with less societal-level effects.

  • Agenda building has been examined under the broad category of cognitive effects and effects of active media-consuming audiences leading to high societal effects.

Hence the reason provided is false.

Therefore, the correct answer is that (A) is true but (R) is false. 

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