What are the Situations that can cause problem recognition?

Situations that can cause problem recognition include non-marketing factors and marketer initiated. activities that can trigger the process of a consumer's problem recognition. The five of the most
common situations are:
1. Depletion of Stocks:.
2. Dissatisfaction with Goods in Stock:
3. Environmental Changes:
4. Change in Financial Situation:
5. Marketer Initiated Activities:

 
1. Depletion of Stocks: Consumers use or consume certain types of goods every day on an ongoing basis such as groceries, toiletries and other convenience goods. No sooner has an item reached a stage, than it's about to run out, the consumer almost reflexively recognizes the problem and must repurchase in order to continue fulfilling her/his need for the item.

 
2. Dissatisfaction with Goods in Stock: Consumers frequently feel dissatisfied with products they own. For example, a family living in a small flat may feel that they need a large accommodation. A student might recognise the problem that her/his computer is too slow, compared to more recent introductions.

 
3. Environmental Changes: A family's changing characteristics are among the most significant situations and cause recognition of problems (different life cycle stages stimulate needs for different types of products). Similarly, reference group influences can also cause problem recognition.

 
4. Change in Financial Situation: Any change in financial status almost always has an important relationship to problem recognition. Salary increase, promotion, bonuses, etc. generally trigger spending on non-routine purchases. For example, after a promotion, the consumer may recognize that her/his auto is not reflective of her/his present status and may buy a more expensive vehicle. On the downside, if a consumer loses her/his job, then a new set of problems will be recognized and probably all future household expenditures would be affected.

 
5. Marketer Initiated Activities: All marketers attempt to make consumers aware about their known. and latent problems and convince them that they have the right solution to meet their needs.. Advertising and other promotions focus on helping consumers in perceiving a difference of sufficient intensity between their desired state (ownership of the product) and their actual state (not owning the product).