What is Muslims in British media?

The representation of British Muslims within the British media has been a matter of considerable public concern over recent years. The sociologist Tariq Modood suggests that British Muslims are portrayed as an "alien other" within the media and this misrepresentation paves the way for the development of a "racism", namely, "Islamophobia" which stems from the cultural representations of the "other". The themes of "deviance" and "un-Britishness", Modood continues, are sought in the treatment of British Muslims and Islam and may be related to the issues of Orientalism.