Which of the following statements is correct in explaining the relationship between 'Media and Advertising' (A) Big business play a role in the selection of news for coverage. (B) Mass media is dependent on advertisements for generating revenue.?

Only A
Only B
Both A and B
Neither A nor B

LohaHridoy

7 views

2025-01-04 04:42

1 Answers

AhmedNazir

Option 3 : Both A and B

Media refers to all means of communication, everything ranging from a phone call to the evening news on TV can be called media.
TV, radio, and newspapers are forms of media. Since they reach millions of people across the world they are called mass media.

Business houses control the media and it is in their interest if the media highlights only one side of the story.
The dependence of the media on advertisements for revenue deters it from reporting against people who give them advertisements.
The Media and Advertising depend on each other because as the media find the information it is important for advertising to produce it to all people means to show that to all people on TV as advertising.

Hence, Mass media depends upon an advertisement for revenue. And this can lead to Big business houses' interference in deciding news coverage.

7 views Answered 2022-09-04 04:29

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