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Option 3 : 208

Given:

Profit of publisher = 30%

Profit of wholesaler = 25%

Profit of retailer = 20%

Concept Used:

Selling price = Cost price × (100 + profit %)/100

Calculation:

Selling Price of book for customer = Rs.312

Cost price of book for seller who sells to customer = 312 × 100/120 = Rs.260

Selling price of a book for wholesale = Rs.260

∴ Cost price of book for seller = 260 × 100/125 = Rs.208

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