1. The company???s mission
  2. Longevity
  3. Financial performance over time
  4. Relatedness of technologies
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Answer: Option 2

Longevity is not a strategic criteria for deciding which firms to retain in the organizational core. Longevity is most commonly used to describe the length of one's lifetime, but it can also mean a long duration, such as one's longevity working for a certain company for an extended period of time.

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