Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is not a component of market orientation?

LohaHridoy
  1. Customer orientation
  2. Profitability orientation
  3. Marketing orientation
  4. Competitor orientation

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Answer: Option 2

Profitability orientation is not a component of market orientation. A profit-oriented pricing strategy involves setting prices for your products that will guarantee you'll make money on each sale. You determine your cost for manufacturing each product, then add a percentage for profit.

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