- Customer perceived value
- Marketing myopia
- Customer relationship management
- Customer satisfaction
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The use of packaged data models can offer which of the following benefits?
Answer: Option 3 Let'
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Which of the following is/are true of world time zones I. The world is divided into thirty time zones II. All time zones of the world are described in term of the number of hours difference between the standard meridian of that zone and the Greenwich Meridian III. All countries have more than one time zone IV. The time for all places east of Greenwich is designated slow, and time for all places left of Greenwich is designated fast?
Answer: Option 4 All time zones of the world are described in term of the number of hours difference between the standard meridian of that zone and the Greenwich Meridian....
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Total costs in the short-term are classified into fixed costs and variable costs. Which one of the following is a variable cost?
Answer: Option 1 Total costs in the short-term are classified into fixed costs and variable costs. Cost of raw material is a variable cost. Variable costs vary based on the...
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In income statement of merchandising costs, period cost includes all costs which are not related to?
Answer: Option 4 In income statement of merchandising costs, period cost includes all costs which are not related to cost of purchased goods. The cost of goods purchased is the...
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An approach in which company under-costs it's one product and over-costs at least one product is classified as?
Answer: Option 3 An approach in which company under-costs it's one product and over-costs at least one product is classified as product-cost cross subsidizing. Product-cost cross-subsidization is the strategy of...
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Ajay pays insurance premium for his employees. Which of the following insurance premiums will not be treated deductible as compensation paid to an employeeI. Health insurance with benefits payable to an employeeII. Keyman life insurance with benefits payable to Ajay?
Answer: Option 2 A keyman life insurance policy is a policy that a company purchases on a key executive's life. The company is the beneficiary of the plan and pays...
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Which of the following is NOT included in the marketing management process used by the marketing manager to achieve its objectives?
Answer: Option 2 Raising funds to finance the marketing projects is NOT included in the marketing management process used by the marketing manager to achieve its objectives. The basic purpose...
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Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is not a component of market orientation?
Answer: Option 2 Profitability orientation is not a component of market orientation. A profit-oriented pricing strategy involves setting prices for your products that will guarantee you'll make money on each...
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Costs which are related to different functions of value chain of company, such as marketing and manufacturing costs are considered as?
Answer: Option 3 Costs which are related to different functions of value chain of company, such as marketing and manufacturing costs are considered as business function costs. Business function costs...
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Statements : All good athletes win. All good athletes eat well. Conclusions : I. All those who eat well are good athletes. II. All those who win eat well.?
Answer: Option 4 Since the middle term 'good athletes' is distributed twice in the premises, the conclusion must be particular and should not contain the middle term. So it follows...
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