Arrange the following stages of consumer decision-making process in a sequential order with regard to a young person Divya: (A) looks for a specific colour and showroom delivery as she does not want to wait. (B) narrows down to a dark grey car of a specific brand. (C) Belongs to an executive group and all her colleagues have their own vehicles. (D) uses media and other social channels to collect information about different models. (E) feels that fuel efficiency should be the most critical factor while making a choice. Choose the correct answer from the options given below:
Arrange the following stages of consumer decision-making process in a sequential order with regard to a young person Divya: (A) looks for a specific colour and showroom delivery as she does not want to wait. (B) narrows down to a dark grey car of a specific brand. (C) Belongs to an executive group and all her colleagues have their own vehicles. (D) uses media and other social channels to collect information about different models. (E) feels that fuel efficiency should be the most critical factor while making a choice. Choose the correct answer from the options given below: Correct Answer (C), (E), (D), (A), (B)
The correct answer is (C), (E), (D), (A), (B)
Key Points Consumer decision-making Process:
The consumer decision-making process involves consumers becoming aware of and identifying their needs, collecting information on how to best meet those needs, weighing alternative available options, making a purchasing decision, and evaluating their purchase.
Stages of consumer decision-making process:
- Need recognition (awareness): Since every transaction begins when a consumer realises they have a need for a product or service, this is the first and most significant step of the buying process.
- Search for information (research): During this stage, customers want to find out their options.
- Evaluation of alternatives (consideration): This is the stage when a customer is comparing options to make the best choice.
- Purchasing decision (conversion): During this stage, buying behaviour turns into action – it’s time for the consumer to buy.
- Post-purchase evaluation (re-purchase): Consumers examine if a purchase was worthwhile, whether they would suggest the product/service/brand to others, whether they would purchase again, and what feedback they would provide afterward.
Important Points
The sequence of stages of consumer decision-making process with regard to a young person Divya:
- Divya belongs to an executive group and all her colleagues have their own vehicles.
- Divya feels that fuel efficiency should be the most critical factor while making a choice.
- Divya uses media and other social channels to collect information about different models.
- Divya looks for a specific colour and showroom delivery as she does not want to wait.
- Divya narrows down to a dark grey car of a specific brand.