Arrange the following stages of consumer decision-making process in a sequential order with regard to a young person Divya: (A) looks for a specific colour and showroom delivery as she does not want to wait. (B) narrows down to a dark grey car of a specific brand. (C) Belongs to an executive group and all her colleagues have their own vehicles. (D) uses media and other social channels to collect information about different models. (E) feels that fuel efficiency should be the most critical factor while making a choice. Choose the correct answer from the options given below:

Arrange the following stages of consumer decision-making process in a sequential order with regard to a young person Divya: (A) looks for a specific colour and showroom delivery as she does not want to wait. (B) narrows down to a dark grey car of a specific brand. (C) Belongs to an executive group and all her colleagues have their own vehicles. (D) uses media and other social channels to collect information about different models. (E) feels that fuel efficiency should be the most critical factor while making a choice. Choose the correct answer from the options given below: Correct Answer (C), (E), (D), (A), (B)

The correct answer is (C), (E), (D), (A), (B)

Key Points Consumer decision-making Process:

The consumer decision-making process involves consumers becoming aware of and identifying their needs, collecting information on how to best meet those needs, weighing alternative available options, making a purchasing decision, and evaluating their purchase.

 Stages of consumer decision-making process:

  1. Need recognition (awareness): Since every transaction begins when a consumer realises they have a need for a product or service, this is the first and most significant step of the buying process.
  2. Search for information (research): During this stage, customers want to find out their options.
  3. Evaluation of alternatives (consideration): This is the stage when a customer is comparing options to make the best choice.
  4. Purchasing decision (conversion): During this stage, buying behaviour turns into action – it’s time for the consumer to buy.
  5. Post-purchase evaluation (re-purchase): Consumers examine if a purchase was worthwhile, whether they would suggest the product/service/brand to others, whether they would purchase again, and what feedback they would provide afterward.

Important Points

The sequence of stages of consumer decision-making process with regard to a young person Divya:

  1. Divya belongs to an executive group and all her colleagues have their own vehicles.
  2. Divya feels that fuel efficiency should be the most critical factor while making a choice.
  3. Divya uses media and other social channels to collect information about different models.
  4. Divya looks for a specific colour and showroom delivery as she does not want to wait.
  5. Divya narrows down to a dark grey car of a specific brand.

Related Questions

Study the following information carefully and answer the given questions. For a recruitment process in an ACCOUNTING organization, the candidates need to possess the following qualifications criteria: (i) He/she should be a graduate in commerce with at least 60% marks. (ii) He/she should be of at least 24 years of age and not more than 40 years as of 1-7-2016. (iii) He/she should have post-qualification work experience of at least 2 years. (iv) He/she should have secured 55% marks in the selection process. However, if the candidate fulfills the above-mentioned criteria except: (A) at (i), and if the candidate is not a graduate in commerce but has a post-graduation degree in finance with a minimum of 60% marks, he/she should be referred to the Finance Manager of the organization. (B) at (ii), and if the candidate fulfills all the eligibility criteria but of post-qualification work experience but has secured 75% marks in the selection process, he/she may be referred to the Trainee Accountant. Based on the above information, study carefully whether the following candidates are eligible for the recruitment process and mark your answer as follows. You are not to assume anything other than the information provided in each question. All the cases are given to you as of 1-7-2016. Mamatha has done graduation in Mechanical Engineering with 59% marks. Her date of birth is 3.5.1991. She is qualified in the selection process and has secured 45% marks in it. She also has two years of post-qualification work experience.
Study the following information carefully and answer the given questions. For a recruitment process in an ACCOUNTING organization, the candidates need to possess the following qualifications criteria: i) He/she must be a graduate in commerce with at least 60% marks. ii) He/she must be at least 24 years of age and not more than 40 years as of 1-7-2016. iii) He/she must have post-qualification work experience of at least 2 years. iv) He/she should have secured 55% marks in the selection process. However, if the candidate fulfills the above-mentioned criteria except: (A) at (i), and if the candidate is not a graduate in commerce but has a post-graduation degree in finance with a minimum of 60% marks, he/she should be referred to the Finance Manager of the organization. (B) at (iii), and if the candidate fulfills all the eligibility criteria of post-qualification work experience but has secured 75% marks in the selection process, he/she may be referred to the Trainee Accountant. Based on the above information, study carefully whether the following candidates are eligible for the recruitment process and mark your answer as follows. You are not to assume anything other than the information provided in each question. All the cases are given to you as of 1-7-2016. Snehlata’s date of birth is 6.2.1990. She has done her graduation and post-graduation in Commerce and secured 61% and 63% marks respectively. She has post-qualification work experience as a Senior Accountant of 3.5 years. She has secured 58.5% marks in the selection process.