Market segments should compromise of customers who:

Market segments should compromise of customers who: Correct Answer Share similarities

The correct answer is to Share similarities.

Key Points

  • Market segmentation is the process of dividing a target market into smaller, more defined categories.
    • The customers and audiences are segmented into groups that share similar characteristics such as demographics, interests, needs, or location. 
    • Market segmentation makes it easier to focus marketing efforts and resources on reaching the most valuable audiences and achieving business goals.
    • Market segmentation allows to get to know the customers, identify what is needed in the market segment, and determine how can those needs be met best with the product or service.
    • It helps to design and execute better marketing strategies from top to bottom.

Related Questions

The question given below consists of a statement, followed by three arguments I, II and III. You have to decide which of the arguments is/are ‘strong’ arguments is/are ‘weak’ arguments and accordingly choose your answer from the alternatives given below each question. Statement: The domestic equity market has become supervolatile  and converted the psychology of every market participant into fear. Greed and fear continue to alternate in the market, like the two sides of a coin. To a seasoned player, there seems to be nothing new as such instances of panic-selling often occur time and again. Why? Arguments: I. Since demonetisation, herd mentality had jacked up financials, banks and NBFC stocks to great heights on the pretext of financial inclusion and formalisation of the economy. This caused the financials gain disproportionate share in Nifty50 at 35 per cent of the free float market capitalisation, which was unheard of in the past.  II. The domestic market seems to be deeply oversold and can rebound on any good news. The Nifty50 has taken long-term support at the three-year trend line, which makes a case for the correction to near its end. III. Investors, therefore, should not panic and sell off shares. Instead they should do the reverse and gather the courage to pump in more money into the market by picking quality stocks or investing in ETFs for more stable returns. 
Against a decree passed in a suit after recording a compromise an appeal on the ground that the compromise should not have been recorded, can be filed under: