Assertion (A) A company's positioning and differentiation strategy must change over the product life cycle.
Reason (R) A company's product, market and competitors change over the product life cycle.
Assertion (A) A company's positioning and differentiation strategy must change over the product life cycle.
Reason (R) A company's product, market and competitors change over the product life cycle. Correct Answer Both (A) and (R) are correct and (R) is the right explanation of (A)