Which of these is not a valid reason in support of focused strategies?
A
Greater control
B
Reduction of weak business to develop a strong core
C
Competence consolidation
D
Cost reduction
Correct Answer: Greater control
Greater control is not a valid reason in support of focused strategies. A focus strategy is usually employed where the comopany knows its segment and has products to competitively satisfy its needs. Focus strategy is one of three generic marketing strategies.