Which component of a mission statement addresses the firms distinctive competence or major competitive advantage?
A
Technology
B
Philosophy
C
Concern for public image
D
Self-concept
Correct Answer: Self-concept
Self-concept component of a mission statement addresses the firms distinctive competence or major competitive advantage. A mission statement is a short statement of why an organization exists, what its overall goal is, identifying the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation.