When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so _________ is important.

When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so _________ is important. Correct Answer Ready availability

When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so ready availability is important. The goal of market ready sites is not only to promote availability, but also to recognize the importance of “time to market” for retailers.
Bissoy MCQ

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