Marketing current products with possible modifications and range increases is also known as what?

A Retrenchment
B Market penetration
C Product development
D Market development

Correct Answer: Market development

Marketing current products with possible modifications and range increases is also known as Market development. Market development is a strategic step taken by a company to develop the existing market rather than looking for a new market.
Bissoy MCQ
#Management #Strategic Management

Related Questions

Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.
A Material and parts
B Consumer products
C Industrial products
D Capital items
In a class, 120 students are finance major and 100 students are marketing major, 25% of the finance students and 20% of the marketing students are male. 20% of the male finance student and 25% of the male marketing students passed the final xam. What percentage of male students passed the exam?
A 5%
B 10%
C 16%
D 22%
70 students are enrolled in management, Accounting and Marketing course. 40 student are management,35 in accounting and 30 in marketing, 15 students are enrolled all course. How many student are enrolled in exactly tow of the course.
A 6
B 9
C 8
D 5
70 students are enrolled in Management, Accounting and Marketing. 40 students are in Management, 35 are in Accounting, and 30 are in Marketing. 15 students are enrolled in all three courses. How many of the students are enrolled in exactly two of the courses?
A 8
B 5
C 6
D 9
70 students are enrolled in Management, Accounting and Marketing courses. 40 students are in Management, 35 in Accounting and 30 in marketing. 15 students are enrolled in all three courses. l-low many of the students are enrolled in exactly two of the courses? '
A 6
B 9
C 8
D 5
Thirty students have enrolled either in finance or marketing or both. If 18 enrolled in finance and 17 enrolled in marketing , how many enrolled in both?
A 10
B 15
C 5
D 7
Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is not a component of market orientation?
A Customer orientation
B Profitability orientation
C Marketing orientation
D Competitor orientation
Which of the following is NOT included in the marketing management process used by the marketing manager to achieve its objectives?
A Planning marketing activities
B Raising funds to finance the marketing projects
C Controlling marketing plans
D Directing implementation of the marketing plans
The marketing authority contributing the most to a definition of a structure for the marketing information system is
A Philip Vegas
B F.A. Fisher
C Philip Kotler
D Roger McSack
E None of the above
The strategic marketing process is how an organization allocates its marketing mix resources to reach its:
A stated business ideas
B potential
C target markets
D competition

Next steps