What is the starting point of strategic intent?
A
Objectives
B
Goals
C
Mission
D
Vision
Correct Answer: Vision
Vision is the starting point of strategic intent. The fundamental purpose of strategic planning is to align a company's mission with its vision. Without mission and vision, the plan exists in a vacuum, as the mission is the starting point for planning, the vision is the destination, and the strategic plan is the roadmap that helps you navigate from one to the other.