How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?
A
Belief
B
Subculture
C
Post purchase feeling
D
Stimulus-response Model
Correct Answer: Stimulus-response Model
This is stimulus-response model of the buyer behaviour. It shows stimuli as input and buyer response as output with the process of decision-making in the middle which depends on the buyer's characteristics.