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Which of the following statements about market segmentation is true?

Which of the following statements about market segmentation is true? Correct Answer It is a process of identifying and profiling distinct groups of buyers who differ in their needs and wants.

Related Questions

Target marketing involves which of the following activities?
1. Market positioning
2. Market targeting
3. Market behaviour
4. Market segmentation
Select the correct answer:
Which of the following statement(s) about the 'labour market' is/are true?
1. Like a commodity market, the relationship between a buyer and a seller in a labour market is temporary.
2. There is a diversity of wage rates in a labour market even for similar nature of work.
3. Monopoly in the labour market is extremely rare.
4. Monopsony referring to the buyer's control is more in the labour market.
Match the items of List I with the items of List II and choose the correct answer from the code given below.   List I    List II (a)  The economy was characterised by   small regional suppliers who sold  goods on a local basis (i)  Mass marketing (b)  Standardised, branded goods were sold   at national level (ii)  Hyper-segmentation  (c)  Era of market differentiation based on  demographic, socio-economic and life  style factors (iii)  Segmentation (d)  Technological advancements, especially  in the area of digital communication,   allow marketers to communicate with  individual consumers or very small  groups (iv)  Fragmentation
The question given below consists of a statement, followed by three arguments I, II and III. You have to decide which of the arguments is/are ‘strong’ arguments is/are ‘weak’ arguments and accordingly choose your answer from the alternatives given below each question. Statement: The domestic equity market has become supervolatile  and converted the psychology of every market participant into fear. Greed and fear continue to alternate in the market, like the two sides of a coin. To a seasoned player, there seems to be nothing new as such instances of panic-selling often occur time and again. Why? Arguments: I. Since demonetisation, herd mentality had jacked up financials, banks and NBFC stocks to great heights on the pretext of financial inclusion and formalisation of the economy. This caused the financials gain disproportionate share in Nifty50 at 35 per cent of the free float market capitalisation, which was unheard of in the past.  II. The domestic market seems to be deeply oversold and can rebound on any good news. The Nifty50 has taken long-term support at the three-year trend line, which makes a case for the correction to near its end. III. Investors, therefore, should not panic and sell off shares. Instead they should do the reverse and gather the courage to pump in more money into the market by picking quality stocks or investing in ETFs for more stable returns. 
Which of the following are the instruments or money market?
1. Call money market
2. Commercial bill market
3. Industrial securities market
4. Short-term loans market
5. Treasury bill market
In 2000, the market shares of the toilet soaps Margo, Palmolive and dove were 40%, 30% and 30% respectively. Starting from the next year, a new soap enters into the market each year and gets 10% of the market share. The existing soap share the remaining market share in the same ratio as they did in the previous year. What percent of the total market share will mango have in 2002?
In the question given below is given a statement followed by four conclusions. You have to assume everything in the statement to be true and decide which of the conclusion logically follows beyond a reasonable doubt from the information given in the statement. Statements: Most books in that market are cheap. Conclusions: I. Some books in that market are cheap. II. That is a costly market. III. Story books are cheap. IV. There are expensive books also in that market.
From an alloy, two specimens are machined and tested separately under tension and compression. The engineering stress-strain curves as well as the true stress-true strain curves for tension and compression are plotted in the same diagram. Identify the correct statements:
P. The engineering stress-strain curves in tension and compression are identical.
Q. The true stress-true strain curve in compression is lower than the true stresstrue strain curve in tension due to Bauschinger effect.
R. The true stress-true strain curve in tension is above the corresponding engineering stress-strain, curve.
S. The true stress-true strain curve in tension and compression are identical.
Which of the following statements are correct?
Statement I In a forward market, the delivery and payment takes in future at a predetermined price. The prices are determined today, but the currencies are exchanged in future. Forward market comprises of trade of various instruments however, it is central to the exchange of foreign currency.
Statement II A forward market is an Over-the-Counter market which sets the rate for future delivery of currency, assets or financial securities.
Recently, Pan-India Real Time Market in electricity was launched. Which of the following statements are correct about the market? 1. Real time market is an organized market platform enabling buyers and sellers to meet their energy requirement closer to real time operation. 2. The auctions will be held 50 times a day. 3. It became operational on two platform : Indian Energy Exchange (IEX) and Power Exchange India Limited (PXIL). Select the correct answer using the code given below: