Manish had purchased a ticket from a famous airline for his upcoming business meeting in London. He had injured his left leg a couple of days back and needed wheelchair assistance. He called the airline customer service and asked for wheelchair assistance. He was not only promised wheelchair assistance but also pick-up and drop facility. Which dimension of ‘service quality’ was strongly promoted here?

Manish had purchased a ticket from a famous airline for his upcoming business meeting in London. He had injured his left leg a couple of days back and needed wheelchair assistance. He called the airline customer service and asked for wheelchair assistance. He was not only promised wheelchair assistance but also pick-up and drop facility. Which dimension of ‘service quality’ was strongly promoted here? Correct Answer Assurance

Assurance refers to the knowledge and courtesy of the staff who provide customer service and their ability to convey trust and confidence. By assuring Manish of wheelchair assistance, a sense of confidence was promoted. In addition to this, pick-up and drop facility was also provided which augmented customer satisfaction.

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