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Which one of the following is true for consumers?

Which one of the following is true for consumers? Correct Answer Culture and society have relationship to consumers' thoughts and feelings

The correct answer is Culture and society have relationship to consumers' thoughts and feelings

Key Points Consumer Behaviour: The study of customer purchasing behaviour is known as consumer behaviour. Consumer behaviour enables us to comprehend why and why not a person acquires goods and services from a market.

Important Points Cultural Factors affecting Consumer Behaviour:

  • Cultural factors comprise set of values and ideologies of a particular community or group of individuals. 
  • It is the culture of an individual which decides the way he/she behaves.
  • Cultural factors have a significant effect on an individual’s buying decision.
  • Every individual has different sets of habits, beliefs and principles which he/she develops from his family status and background.
  • What they see from their childhood becomes their culture. 

Example - Females staying in West Bengal or Assam would prefer buying sarees as compared to Westerns. Similarly, a male consumer would prefer a Dhoti Kurta during auspicious ceremonies in Eastern India as this is what their culture is. Girls in South India wear skirts and blouses as compared to girls in north India who are more into Salwar Kameez.

Hence, from the given option, option (b) is true. Culture and society have relationship to consumers' thoughts and feelings

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