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Which of the following is NOT true about web marketers?  1. Web marketers usually try to attract prospects to their site through email, advertisements in newspapers 2. Use attractions like discounts, gifts and contests 3. Ask customers to give their personal data mandatorily 4. Give a lot of publicity to the discount schemes 

Which of the following is NOT true about web marketers?  1. Web marketers usually try to attract prospects to their site through email, advertisements in newspapers 2. Use attractions like discounts, gifts and contests 3. Ask customers to give their personal data mandatorily 4. Give a lot of publicity to the discount schemes  Correct Answer 3

Web Marketing:

  1. Web marketing refers to a broad category of advertising that takes many different forms, but generally involves any marketing activity conducted online.
  2. Marketers have shifted their efforts online because it tends to be significantly less expensive.
  3. Many online advertising spaces are free to use.
  4. Web marketers usually try to attract prospects to their site through email, advertisements in newspapers
  5. Companies can upload videos to Youtube or start a blog for no cost at all.
  6. Other outlets like official websites or paid search marketing cost a fraction of what a major television advertising campaign would.
  7. The web also presents exciting new opportunities for companies to profile their customers. They use attractions like discounts, gifts, and contests, and they also give a lot of publicity to the discount schemes.
  8. The interactive space of the Internet simplifies a company's ability to track, store, and analyze data about a customer's demographics, personal preferences, and online behavior without asking the customers to mandatorily give their personal data.
  9. This data allows the advertiser to provide a more personalized and relevant ad experience for the customer.

Therefore, from the above explanation, asking customers to give their personal data mandatorily is NOT true about web marketers.

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