Shopping goods have which of the following features? a) These products are generally durable in nature b) Consumers generally compare the goods of various sellers and then buy such goods c) Per unit price of these goods is generally high d) These goods are regularly and continuously in demand e) These goods are sold as a result of aggressive promotional efforts Choose the right answer from the option given below:

Shopping goods have which of the following features? a) These products are generally durable in nature b) Consumers generally compare the goods of various sellers and then buy such goods c) Per unit price of these goods is generally high d) These goods are regularly and continuously in demand e) These goods are sold as a result of aggressive promotional efforts Choose the right answer from the option given below: Correct Answer a, b and c

Shopping Goods. 

1. These are a class of consumer goods that are purchased only after the buyer has spent some time and effort comparing price, quality, style, color, etc. of alternating products in competing stores.
   • The purchaser of shopping goods lacks complete information prior to the shopping trip and gathers information during it.
   • For instance, a woman intending to buy a new dress may visit many stores, try on a number of dresses, and spend time making the final choice.
   • She may go from store to store in surveying competing offerings and ultimately select the dress that appeals the most to her. In addition to women's apparel shopping goods include such durable items as jewelry, furniture, appliances, shoes, etc.
2. Shopping products require personal selling and advertising and are located in fewer outlets (compared to convenience products) and selectively distributed. Thus, an aggressive promotion strategy is not generally used.
   • It is important to place the shopping goods in stores located near other stores carrying competing items, as it facilitates the customers to compare the product. Shopping goods are typically more expensive than convenience goods.
3. Shopping goods have a large unit cost, and as such, they usually involve a considerable outlay of money. Shopping goods are not usually bought frequently and regularly. Consumers purchase only when they have time to shop with care and they are often willing to take considerable trouble in order to make a satisfactory purchase.
   • Some shopping goods, such as children's shoes, are considered homogeneous i.e., the consumer views them as essentially the same.
   • Others such as furniture and clothing are considered heterogeneous i.e., essentially different.
   • Price is an important factor in, the purchase of homogeneous shopping goods, while quality and style are relatively more important in the purchase of heterogeneous goods. 

Therefore, Option 2 is the correct answer.