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In the advertisement communication of which of these product categories would the usage of ‘Nostalgia’ (sentimental and wishful thinking of the past) work effectively?

In the advertisement communication of which of these product categories would the usage of ‘Nostalgia’ (sentimental and wishful thinking of the past) work effectively? Correct Answer Pickle, chyawanprash, chilli powder etc.

The correct answer is Pickle, chyawanprash, chilli powder etc.

  • Nostalgia means the propensity of a person to seek emotional comfort from an acquainted past.
  • Advertisers use nostalgia advertising to make modern products look more attractive by touching their feelings.
  • When the nostalgic feelings are used by the advertisers in the concept of marketing, then they are trying to take the consumers back in the simpler time and see the goods or the services with this tinted system.
  • This enables the advertisers to link the modern products with the former products in past for the purpose of marketing and to attract potential customers.
  • Advertisements of Pickle, chyawanprash, chilli powder use Nostalgia advertising as they link pickle with homemade food and taste, chyawanprash with good health and immunity, and chilli powder with original species thus creating nostalgia.

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