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Management is what a manager does.
ক
Peter F Drucker
খ
Terry
গ
Louis Allan
ঘ
Hendry Fayol
The first man who advocated the view that the management should and can be taught is.
ক
harold Koontz
খ
Terry
গ
Louis Allan
ঘ
Hendry Fayol
Which of the following term best represents the individuals who have interests in an organisation and are influenced by it?
ক
Workforce
খ
Stakeholders
গ
Customers
ঘ
Stockholders
A change in an individual's behavior prompted by information and experience refers to which one of the following concept?
ক
Learning
খ
Role selection
গ
Perception
ঘ
Motivation
While buying milk which kind of behavior is displayed by a person?
ক
Extensive problem solving behavior
খ
Routinized buying behavior
গ
Variety seeking behavior
ঘ
None of the above
Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about
ক
Promotion
খ
Price
গ
Distribution
ঘ
Product
A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?
ক
Selling
খ
Advertising
গ
Barter
ঘ
Marketing
What is the basic property of a service which makes it different from a product?
ক
Shape
খ
Size
গ
Very expensive
ঘ
Intangibility
Which one of the following phrases reflects the marketing concept?
ক
The supplier is a king in the market
খ
Marketing should be viewed as hunting not gardening
গ
This is what I make, won’t you please buy it
ঘ
This is what I want, won’t you please make it
You purchase cleaning supplies for your custodial help regularly. It is showing which buying situation?
ক
Modified rebuy
খ
Straight rebuy
গ
Modified straight rebuy
ঘ
Consumer buy
The formal greeting with which a business letter begins is called
ক
reference
খ
subject
গ
salutation
ঘ
body copy
Which of the following theories suggests that firms seek to penetrate new markets over time?
ক
Theory of Comparative Advantage
খ
Imperfect Market Theory
গ
Product cycle theory
ঘ
None of the above
What are the means by which long term objectives will be achieved?
ক
Strategies
খ
Policies
গ
Strength
ঘ
Opportunities
When an industry relies heavily on government contracts, which forecasts can be the most important part of an external audit
ক
Economic
খ
Competitive
গ
Political
ঘ
Multinational
What does Question mark symbolize in BCG matrix?
ক
Remain Diversified
খ
Invest
গ
Stable
ঘ
Liquidate
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