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Explain three levels of merchandising in fashion Industry.

OR 

Nilesh wants to be a visual merchandise designer. 

a. What are the four merchandising rights he should be aware of? 

b. What two specific skills he must possess?

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1 Answers

Three levels of merchandising in fashion Industry

1.Retail Organisation Merchandising – Specialised management function within the fashion industry. 

2.Buying Agency Merchandising-Provides services for goods buying consultancy. 

3. Export House Merchandising- There are two types of merchandisers in an export house—the buyer merchandiser (they act as link between the buyer and the manufacturer) and the production merchandiser (they act as link between production and buyer merchants)

OR 

Four merchandising rights

1. Right Merchandise 

2. At Right Place 

3. Right Price 

4. With Right Promotion

b. Two skills required

1. Forecasting ability 

2. Analytical ability 

3. Communication ability

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