Explain briefly radio as a media of Advertising.
Explain briefly radio as a media of Advertising.
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Radio has been an effective media source in a country like India .With the recent rise in private channels (FM) on radio a new chapter has begun for this media. Currently major orgnisations (like real estate , educational institutions , amusement parks etc) are using this media actively. Also this media is connected very well to the young prospective buyers
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