A business letter is a silent salesman.
Justify the following statement :
A business letter is a silent salesman.
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- In modern times, the scale of the business has increased to such an extent that direct and personal dealing with the customers is difficult except in case of retail trade.
- Correspondence is, thus, necessary to widen the boundaries of markets and expand the scale of business.
- Effectively drafted and neatly typed letters play the role of a salesman in creating and expanding the market for goods and services.
- When letters are courteous it creates a good impression.
- Letters convince the prospects of the novelty, specialty, and utility of the products and induce them to place orders.
- Thus, a business letter is a silent salesman.
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