How can a company use Twitter and Blogs to reach out to outsiders?

Twitter is considered to be an effective tool to grow your business and its brand name.
Twitter uses attractive hashtags that attract the attention of the targeted audience or customers.
It is an excellent platform to approach and get connected to new audiences gaining their positive opinions.
The cost of Twitter is very nominal, so small business organizations can use its benefits easily.
Twitter helps to connect a huge number of new customers as well as keep connected to old customers.
It also helps to build the brand name and recognition with the help of advertisements.
It helps to create a customer support channel and recognition who tweets positively as well as negatively about your product. Thus company or firm can improve its brand name.
Similarly, blogging also helps businesses to compete with competitors in the market.
Blogging helps to post in detail the qualities of your product which reaches a number of customers.
Needed customers can easily approach your business or profession by viewing your blog.