(i) Identify the dimension of business environment.
Study the following case/situation and express your opinion.
Anchor company manufacturing light tubes increased expenditure on Scientific Research and Development and discovered a technology that made it possible to produce an energy efficient light tubes that lasts at least twenty times as long as standard tubes. It resulted in growth and profitability of the company.
(i) Identify the dimension of business environment.
(ii) State importance of business environment.
1 Answers
(i) Technological Environment: Scientific research for innovation in product increased its production and it resulted in growth and profitability of the company. Internal environment of company led to growth and profitability.
(ii) Business environment helps in determining opportunities and threats, identify firms strengths and weaknesses, continuous learning, image building meeting competition and give direction for growth.