Wholesaler is not the last link in the channel of distribution.
Justify the following statement:
Wholesaler is not the last link in the channel of distribution.
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1. Wholesaler buys goods from the manufacturer in large scale and sells the goods to the retailers as per their requirement.
2. Retailer is the last link in the chain of distribution.
3. Wholesaler acts as an middlemen.
4. The wholesaler acts as a link between the manufacturer and the retailer.
5. Thus, wholesaler is not the last link in the chain of distribution.
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