Explain the services of retailers to wholesalers.

Services of Retailers to Wholesalers:

1. Create demand: Retailers attracts consumers attention towards new products and arrivals in the market through personal salesmanship. 

2. Helps to Distribute : Retailer helps distributing perishable goods which are having short life. He also performs assembling, grading and packing function. 

3. Marketing: Retailers sometimes carry marketing function for the wholesalers i.e. handling transportation, solving shortage problems, advertise goods, etc. 

4. Financing: Wholesaler collects order from customers and take advances from them. Then places order to manufacturer. Retailer collects sales proceeds from customers and passes it to the wholesaler and finally it reaches the manufacturer. 

5. Attracts Consumers : Retailer makes an advertising of goods by displaying in the showroom and thus promote sales. This activity directly helps the wholesaler to sell the product. 

6. Provides Information: Retailer provides information to the wholesaler regarding market and demand of goods by the customers, likes and dislikes of customers, etc. 

7. Connecting Link : Retailer purchases goods from wholesaler and sells it to the customer and thus act as a middleman. 

8. Increase Sales : Retailers help the wholesaler to increase his sales by buying goods from him regularly and at short intervals.