Retailer is in direct contact with ultimate consumers.
Justify the following statement.
Retailer is in direct contact with ultimate consumers.
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1. Retailer in a trader operating in the chain of distribution.
2. He deals with the ultimate consumer.
3. Retailer is the last link in the chain of distribution.
4. Goods flow from the producer to consumer in the following way: Producer → Wholesaler → Retailer → Consumer
5. Thus, retailer comes into direct contact with the ultimate consumer.
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