“If a baker in Delhi bakery in Indore”, or a producer of household detergents buys a producer of liquid bleach. I
“If a baker in Delhi bakery in Indore”, or a producer of household detergents buys a producer of liquid bleach. Identity the type of conglomerate mergers.
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It is called as product extension mergers, where a firm that produces one product that requires the application of similar type of manufacturing or marketing techniques strategies.
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