The manager of Impact Enterprise, dealing in cosmetics, is facing a problem of poor sales. Suggest four promotional measures
The manager of Impact Enterprise, dealing in cosmetics, is facing a problem of poor sales. Suggest four promotional measures that he can undertake to improve the sales. Also, name the factors which are affecting their choice.
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Following promotional measures can be used to improve the sales:
(a) Advertising
(b) Sales promotion
(c) Personal selling
(d) Publicity.
Factors which are affecting the choice of the promotional tools:
(a) Nature of the market
(b) Nature of the product
(c) Promotion's budget
(d) Objective of the promotion
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