How do the 'Company-Related Factors' affect the choice of Channels of Distribution?
How do the 'Company-Related Factors' affect the choice of Channels of Distribution?
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Company Related Factors include:
(i) Financial strength of the company: If the financial strength of the company is good, it would prefer shorter channels.
(ii) Degree of control over channel members: If company’s management wants greater control over channel members, shorter channels may be used.
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