Ram Murthy, the CEO of 'Goodcare Hospitals', a leading chain of hospitals, decided to reward the good work of the doctors of his organisation. For this, he instituted two running trophies. A 'Healthcare Achiever's Trophy' to acknowledge and appreciate the tireless efforts of the doctors who rendered selfless services to the patients and another 'Beti Bachao Trophy' to recognise the outstanding work done by the doctors in saving the girl child. The CEO also wanted to improve the health services in rural areas all over the country. He decided that all doctors must work in rural areas for at least six months. He also decided that the paramedical staff should be employed locally.

(a) Identify the incentive provided by 'Goodcare Hospitals' to its doctors through running trophies.

(b) Which need of the doctors will be satisfied through the incentive identified in part (a)? State.

(c) State any two values that the CEO of 'Goodcare Hospitals' is trying to communicate to the society.

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1 Answers

(a) Incentive provided by Goodcare Hospitals to its doctors through running Trophies is non-financial incentive as EMPLOYEES RECOGNITION PROGRAMME.

(b) Esteem need of the doctors will be satisfied.

(c) Two values communicated to society are

-Promoting 'Save Girl Child Mission'

- Satisfying the need related to respect and recognition i.e., Psychological needs.

- Concern and care for improving health services in rural areas.

- Generation of employment opportunities.

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