Distinguish between the product concept and production concept of marketing.
Distinguish between the product concept and production concept of marketing.
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| Basis of Difference | Product Concept | Production Concept |
| Belief | It was believed that consumers favoured, superior quality products and thereby, profits can be maximised by increasing the quality of the product. | It was believed that consumers favoured readily available and affordable products and thereby profits can be maximised by increasing the volume of production. |
| Focus of the business | Focus was on improving the quality of the product, adding new features, etc. | Focus was on enhancing the quantity of production and reducing the average cost of production. |
| Methodology | Emphasis on improving the features and quality of product. | Emphasis on improving the production efficiency of the business. |
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Difference between Product and Production Concepts are as given below.
| Basis | Product concept | Production concept |
| Main focus | The focus of the product concept is on quality of the product | The focus here is a quantity of the product |
| Means | It is achieved through continuous improvement in the quality | It is achieved through increased production leading to lower costs |
| Objective | Profit maximization through quality improvement | Profit maximization through increased production |
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