Which principle of management envisages that each group of activities having the same objectives must have one head and one plan? Explain the principle with a suitable example.

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2 Answers

Unity of Direction.

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This statement is related to the principle of unity of direction. Unity of direction means that there should be one head for one plan for a group of activities having the same objective. In other words, there should be one plan of action for a group of activities having the same objective and there should be one manager to control them.

For example, an automobile company is manufacturing two products, namely scooters and cars, hence having two divisions. As each product has its own market and problems, so each division must have its own targets. Now each division must plan its target as per its environmental conditions to get better results. Hence, for two separate set of activities there will be two separate departments having separate departmental heads. Hence, for two different types of activities there will be two separate departments headed by separate departmental heads.

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